I was invited by 3C Gaming to develop the new visual identity of BGS, as well as to work on the art direction and concept of the event. The goal is to create an identity represented by a character that levels up over time.

This work goes far beyond visual identity, expanding the possibilities for new experiences and activations for the audience, which year after year reaffirms Brazil's significant relevance in the global gaming industry. We are revolutionizing how Brazilian gamers participate and interact with the world's largest gaming fair.

︎ 2023