Toaki︎
Client: EloMy role: Concept, Art Direction and Design.
The perception of acceptance of the Elo brand has improved in recent years, but it still presents opportunities for growth.
It is not yet seen as an accepted paymet network in all establishments in Brazil. To grow the perception of presence and coverage, we used a unique, popular, and truly national speech: toaki.
Through soft, close, vibrant and positive complementary messages, we created a genuine empathetic channel with the consumer.
︎ 2020
