The Dorina Nowill Foundation for the Blind is a non-profit and philanthropic organization. For over 70 years, the foundation has been dedicated to the social inclusion of the blind and visually impared.

Less than 1% of the books published in Brazil have their content translated into Braille, making it difficult for those who are blind or visually impaired to access culture. How can we alert the non-disabled population to the importance of changing this relationship?

In partnership with Coca-Cola, we produced soda cans with their identifiable packaging only for those who have the ability to read Braille, making most people discover what they will drink only after opening the can.