"Frutassa"︎

Client: Devassa
My role: Concept, Art Direction and Design.

To launch Devassa Tropicaê, a fruit-flavored beer, we relied on the help of artificial intelligence and tropical creativity to create Frutassa: a fruit with the taste of beer, inspired by the Brazilian flora and typical of hot climates. A lie that bore good fruits - for real.

︎ 2023
︎ Effie Lattam Winner 2023 - Bronze Digital