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Client: PicPayMy role: Concept, Art Direction and Design.
PicPay was born with the mission of making life easier for everyone.
The brand uses technology to transform the financial market, making it more inclusive and practical. The app is leading the market in brazil with presence in over 5 million establishments and over 50 million users.
In 2022 the goal is to dominate the brazilian market through the presence and perception of brand acceptance.
The brand uses technology to transform the financial market, making it more inclusive and practical. The app is leading the market in brazil with presence in over 5 million establishments and over 50 million users.
In 2022 the goal is to dominate the brazilian market through the presence and perception of brand acceptance.
Bringing PicPay closer to the brazilian consumer:
PicPay was born in brazil and is designed for brazilians. Our graphic language needs to reflect their style and speak the same language as the consumers and partners.
PicPay was born in brazil and is designed for brazilians. Our graphic language needs to reflect their style and speak the same language as the consumers and partners.
︎ 2021
